Flipkart and Microsoft enter strategic partnership

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Microsoft and Flipkart recently announced a strategic partnership to provide consumers in India with the best online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform.

Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the news at a recent event in Bengaluru, which was Nadella’s first visit to the country after being appointed the chief of Microsoft.

Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centres. Microsoft’s strong presence in India along with its global scale allows for continued growth and expansion, setting the stage for the long-term partnership.

Flipkart plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimize its data for innovative merchandising, advertising, marketing and customer service. With powerful insights about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalised experiences to its customers.

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