Craftsvilla partners with Co-optex to promote authentic handloom products from Tamil Nadu

Founded in 2011 by Manoj and Monica Gupta, online ethnic store Craftsvilla today announced its partnership with Co-optex (Tamil Nadu Handloom Weavers’ Co-operative Society).

Through this association Craftsvilla will host authentic handloom products on their website thereby supporting the highly talented handloom weavers of Tamil Nadu. Customers will now be able to choose from a wide range of Co-optex products such as silk, cotton, organic sarees and home furnishings. This association is in line with Craftsvilla’s commitment towards supporting and promoting Indian crafts and art forms.

With the addition of Co-optex products on the online platform, Craftsvilla has further strengthened its handloom portfolio which already consists of Pochampalli Silk, Ikat, Banarasi, Tussar and Jamdani weaves amongst others. Craftsvilla persistently strives to provide diverse and varied options for their customers.

“We have identified close to ten major clusters in India which we will develop for our ethnic supply. Co-optex will play a very crucial role for development of our cluster in Tamil Nadu for handloom products. We are very excited to partner with them to produce ‘Make in India’ products for global consumers,” Manoj Gupta, co-founder of Craftsvilla said.

Craftsvilla’s wide range product portfolio includes popular brands across traditional, fusion clothing and accessories to home decor. Apart from providing the affordable and chic ethnic wear, the platform also provides the best shopping experience to all its customers.