Oracle taps into the growing SMB segment in India

If you want to succeed in India, you can’t ignore the small and medium businesses (SMBs). With 51 million SMBs in India, the market is large, contributing nearly 40% to India’s GDP. Technology enablement of SMBs is expected to further add $1.1 trillion to the GDP and over $250 billion to exports from India, as per Zinnov. To tap into this promising segment, technology company Oracle recently announced the opening of its first Digital Hub in Asia Pacific which will be based in Bengaluru.  The new hub will give SMBs access to Oracle Cloud solutions helping them to streamline operations, boost innovation, and gain a platform for growth.

The hub will house Oracle’s new digital sales team and focus on helping more midsize organisations transition to the cloud quickly and easily. “Customers that want to buy entirely online can utilise the click-to-buy Oracle Accelerated Buying Experience. In addition to the simplified buying experience, Oracle’s Digital Hubs will provide a complete suite of cloud applications, platform, and infrastructure services as both standalone services and as bundles.  The range of choices empowers small businesses to select solutions that directly address their goals or issues,” Oracle said in a release.

Amego, a startup that provides immediate logistical assistance for medical emergencies, is one of the companies that has benefitted from the Oracle Cloud. “With Oracle Mobile Cloud Service, we’ve enabled more than 50,000 people, with one click access, to automatically log medical emergency requests and get approvals on the go. Customers can avail our services whether online or offline, even from far-flung hospitals and pharmacies with no internet connectivity. Going forward, we intend to leverage Oracle’s Intelligent Chatbot offering to deliver greater ease of access and a superior, more intuitive experience to customers,” said Yathindra Banappa, MD, Amego.

Shailender Kumar, vice president and regional managing director, Oracle India, said that the new Digital Hub will open doors to the 51 million SMBs in India, many of whom haven’t worked with Oracle or used cloud before. “They now have access to the most modern solutions in the market, available online, direct via the hub and through our expanded end-to-end ecosystem, working with the vast network in India.”

The Digital Hub’s work with SMBs complements the Oracle Startup Cloud Accelerator Programme, which aims to fuel cloud-enabled innovation among startups around the globe. Following the success of the pilot program in Bengaluru, Oracle recently expanded locations across the globe, including opening two new centres in Delhi–NCR and Mumbai to provide mentorship and technology resources to local startups.

Even globally, SMBs are a critical segment for Oracle. “75% of our 400K+ customers are actually small-to-medium-sized businesses. We believe that small-to-medium businesses have to get the opportunity to harness this technology at the lowest possible entry point,” said Safra Catz, CEO, Oracle.