# Over a quarter of Brits think the future of news will be delivered through the Metaverse reveals Tickaroo
Author: Pal sinha, Barnali
Author URL: https://startupobserver.com/author/pal-sinha-barnali/
Published: 2022-07-21
Category: Business
Category URL: https://startupobserver.com/category/business/
Meta Title: 27% of Brits Predict News Delivery via Metaverse by 2032
Meta Description: Discover the future of news consumption in the UK as Tickaroo's report reveals a global shift towards the Metaverse. Learn why traditional media outlets need to adapt to technological advancements to stay relevant.
URL: https://startupobserver.com/over-a-quarter-of-brits-think-the-future-of-news-will-be-delivered-through-the-metaverse-reveals-tickaroo/

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qsrmdo0032wirgrt84jr62/images/metaverse-1737047211951-compressed.jpeg)

- _More than a quarter (27%) of Brits believe that the news will be delivered through the Metaverse within the next 5 – 10 years_

**LONDON, 19th July 2022:** The UK public believe that the future of news is in the metaverse, according to a new report by [Tickaroo](https://www.tickaroo.com/en), a live blogging solution that’s revolutionising the way media companies report live news. The report found that more than a quarter (27%) of Brits believe that the news will be delivered through the [Metaverse](https://startupobserver.com/early-data-from-products-up-reveals-commerce-plans-for-holiday-season/) within the next 5 – 10 years, highlighting the global shift in digital media consumption.

By contrast, newspapers were found to be facing a bleaker future according to consumers, with only 25% of respondents predicting their relevance in 10 years’ time. However, the ever ubiquitous TV is still considered a timeless staple for news consumption particularly amongst the older generation with those aged 55 and over reporting to consume the news most through the TV (39%), in comparison to only 16% who use their phones.

However, with digital news aggregators and social [media](https://startupobserver.com/britains-itv-considers-possible-deal-to-buy-all3media/) platforms currently rife with fake news, the concept of news through the metaverse could be threatened by the UK public’s general distrust of the media. The research found 38% of [Brits](https://startupobserver.com/ewallets-surge-in-popularity-as-mobile-payments-see-steady-uk-growth/) already harbour a lack of trust in the media, with scepticism more prevalent among the younger generations. While two thirds (65%) of those aged 55 and over trust the news, only 56% of those aged 18-34 said the same.

When it comes to the topics of choice, politics was identified as the most popular one favoured by 58% of respondents. In fact, over a third (37%) predict that World War 3 will be the biggest news story of the year, while 14% think we are in for another COVID variant.  On the whole though, the majority of UK adults (70%) very much consider receiving breaking news as very important, with half of them (49%) admitting to even routinely checking the news in bed.

Commenting on the survey findings, **Tickaroo’s CEO and Co-founder, Naomi Owusu, said**:

_“Driven by the rapid advancements in technology, news consumption habits are rapidly evolving forcing [media](https://startupobserver.com/britains-itv-considers-possible-deal-to-buy-all3media/) outlets to find new ways of keeping consumers engaged as we move further and further into this new digital age. With the UK public becoming increasingly more tech-savvy, traditional media outlets risk being left behind if they do fail to embrace technology in their quest to find faster, smarter and more convenient ways of delivering news.”_

The survey of 2,000 adults in the UK was completed by market research firm Opinium Research on behalf of Tickaroo


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---