# Samsung agrees to acquire British startup Oxford Semantic for AI
Author: Pal sinha, Barnali
Author URL: https://startupobserver.com/author/pal-sinha-barnali/
Published: 2024-07-18
Category: Headlines
Category URL: https://startupobserver.com/category/headlines/
Meta Title: Samsung Acquires Oxford Semantic Technologies for AI Advancements
Meta Description: Samsung announces acquisition of Oxford Semantic Technologies, a British startup specializing in cutting-edge AI technology for more personalized applications.
URL: https://startupobserver.com/samsung-agrees-to-acquire-british-startup-oxford-semantic-for-ai/

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SEOUL (Reuters) – Samsung Electronics said on Thursday it agreed to acquire Oxford Semantic Technologies, a British startup specialising in [technology](https://startupobserver.com/what-is-5g/) that can be used for more sophisticated artificial intelligence (AI) applications.

Samsung did not disclose the value of the deal.

Oxford Semantic Technologies specialises in knowledge graph technology, which stores information as an interconnected web of related ideas and mirrors the human reasoning process, and can be used to better personalise AI [applications](https://startupobserver.com/european-patent-applications-hit-record-high-in-2023/) such as on-device AI on Samsung phones, Samsung said in a statement.

(Reporting by Joyce Lee; Editing by Himani Sarkar)


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