Snapdeal, India’s third largest e-tailer after Flipkart and Amazon, reported a 50% overall increase in the sale of general merchandise (GM) products, with the maximum contribution coming from the home and kitchen categories.
One clear trend that emerges from the data is an increasing affinity for products that are not just energy efficient, but also that support a healthier lifestyle. In the metro cities for instance, the purchase of LEDs grew by 50%. Likewise, the sale of Air Fryers, which allow one to fry food without any oil showed a 100% spike over the last one year. Juicers/Mixers/Grinders showed 40% growth in sales. However, the overall highest contribution to the kitchen category came from stove tops, with the sale of variants across price range registering a 200% increase.
Sale trends suggest that customers’ choices/preferences of shopping from online e-commerce are moving to a wider set of categories. This is in line with Snapdeal’s aspiration to be a one-stop destination for all shopping needs of our consumers. Categories like religion & spirituality, plants and gardening, pet supplies, painting and other home decor products grew by more than 2X in the last one year.
Most of the growth in these categories is from Tier II & III regions, where Snapdeal is giving consumers a much wider array of choices than the retail stores in their region can provide. Besides kitchen, furniture sales zoomed to 80%. The other high selling products included home décor items like bed-sheets and wall decoratives, water purifiers, microwaves, power tools kids clothing and toys, men’s & women’s clothing and footwear.