About Us

We are India’s first news portal which is a storehouse of ideas, not news. We are focussed on the disruptive triangle of startups, technology, and millennials. We believe this triangle will be the actual game-changer in the modern entrepreneurship ecosystem.

The reason is simple. The millennials are a different breed of emerging population that we are tapping into with The Startup Observer. The millennials are born technologists. They see the world around them differently. They think and act at the speed of light. They pounce upon entrepreneurial ideas bang on, right after college and don’t wait to gain conventional wisdom through jobs.  For them, life is too short to remove USB safely!

We, The Startup Observer, strive to be different. And, that’s the only reason we exist. We try hard to give you fresh perspective of and from the millennials. We try even harder to give you untapped stories hidden in the tier II and tier III cities, including the North East India – the region often ignored by the mainstream media.

Finally, we are very clear that we are not in the rat’s race to break news. We provide you ideas and insights to connect the dots and help you take smart decisions in your entrepreneurial journey – regardless of the stage you are in. You may be a young kid dreaming of an idea or an experienced professional wanting to scale up. The Startup Observer lets you “observe” and break free from the clutter of breaking news and noise.

Let’s unclutter – Let’s observe – Let’s read The Startup Observer



Ayushman Baruah is an award-winning business and tech journalist with 10+ years of rich and diverse experience spanning across newspapers, magazines, and news wires. His passion to build a new-age journalism-driven media company has led him to launch The Startup Observer.In the past, Ayushman has worked in reputed media brands like The Shillong Times, The Financial Express, InformationWeek, Cogencis (Formerly News Wire 18), and Business World. In 2013, he won the prestigious 15th annual Polestar Awards in jury’s category for excellence in technology journalism.Ayushman’s forte lies in reporting and writing on technology and startups. A millennial himself, he now aims to connect the dots to join the disruptive triangle of startups, technology, and millennials. Apart from reporting and writing, Ayushman takes special interest in compering events, speaking at seminars, and moderating panel discussions. Besides, he is a passionate and die-hard believer and proponent of the fact that good journalism is good business.

If you know him personally, you can write to him on this Gmail. Otherwise, you can connect at [email protected]. In both cases, your queries will be responded to.