Startup Observer.com
  • Home
  • Industries
  • Innovation
  • outsourcing
  • Business
  • Finance
  • Headlines
  • Opinion
  • News
Home News Augmented reality leader Reactive Reality continues its international expansion with the opening of a Tokyo office
News

Augmented reality leader Reactive Reality continues its international expansion with the opening of a Tokyo office

by maria July 14, 2021
July 14, 2021
gawdo

Reactive Reality (www.reactivereality.com), the leading augmented reality (AR) company increasing sales and brand loyalty for fashion e-commerce brands by enabling them to offer virtual fitting rooms to their customers, announces the opening of a new office in Minato-ku, Tokyo along with the appointment of their Japan Country Manager, Keiichi Iwamoto. This move continues the company’s international expansion, adding to offices in Graz, Austria, and Milpitas, California.

Keiichi Iwamoto will be responsible for establishing Reactive Reality’s growth in the region from the new office in Tokyo. He brings more than 20 years’ experience in sales management functions to the business, having previously held the role of County Manager at ams AG and before that at Actel. At Reactive Reality, he will lead the business in a market where there are significant opportunities for the use of AR technology within the e-commerce space.

The company’s technology transforms conventional fashion product photos into highly accurate AR assets, enabling online shoppers to virtually try clothes onto photorealistic avatars that carefully match their measurements. This in turn gives customers greater confidence in their purchases and allows them to have a lot more fun shopping online, increasing their attachment to the brand and boosting sales revenues per user by up to 500%.

Japan is known for being a world-leader in technology, innovation, and digital consumption; according to Accenture, 83.3 percent of Japan’s 119 million internet users are also active digital buyers. In addition, the country is famed for being a very fashion-conscious society with not only a strong domestic retail market, but also with leading brands such as Uniqlo, ASICS, and Comme des Garçons making significant waves overseas. Despite the size of Japan’s fashion market and the country’s technological advancement, the use of AR technology in its fashion e-commerce industry is still in its infancy, presenting a huge opportunity for Reactive Reality to help brands enhance their e-commerce platforms and enable customers to virtually try clothes onto photo-realistic 3D avatars.

Regarding his recent appointment, Keiichi Iwamoto comments: “I am pleased to be joining Reactive Reality at a point of sustained expansion for the company and at such a pivotal time for online retail owing to the current pandemic. I am confident that the team’s vast experience and expertise in AR technology will make a significant contribution to the Japanese e-commerce space, at a time when perfecting the online shopping experience has never been more important for brands, and look forward to helping develop Reactive Reality’s growth in the country and ensuring a continued and successful presence here.”

About Reactive Reality
Reactive Reality is the leading augmented reality (AR) provider in e-commerce. Its PICTOFiT platform powers the most realistic, scalable and fun online shopping experiences for brands and retailers around the world. It transforms a brand or retailer’s product photos into smart AR assets which online shoppers can try on their own avatars. PICTOFiT avatars are photorealistic depictions of the user and enable accurate size recommendations across brands. The experience is frictionless for users, and fun! Avatars can be dressed interactively, including unlimited outfit combinations and virtual background scenes. The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT.

In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI). The process is quick and easy to integrate, enabling retailers to capture garments and accessories, shoes and bags in a matter of minutes.

Headquartered in Graz, Austria with offices in Milpitas, California and Tokyo, Japan, the team is 60 people strong and growing quickly. The team consists of world-class engineers and scientists with extensive experience in AR, VR and AI. Reactive Reality’s clients include global fashion retailers such as Yoox Net-a-Porter Group, and it is an active partner of Microsoft and the London College of Fashion.

Reactive Reality’s board is made up of business and scientific advisors that are assisting in growing the company. These include John Heugle, the former CEO of ams AG, and director at Google X, the innovation arm of Google; Stefan Thomke, Professor at Harvard Business School; Christian Ramsauer, a former McKinsey consultant and Professor of the Institute of Innovation and Industrial Management, Graz University of Technology; and Karl Fusseis, CEO of AVV, one of the largest technology funds in Austria.

www.gawdo.com
Share on FacebookShare on TwitterShare on Linkedin
0 FacebookTwitterPinterestEmail
previous post
PUSH in Your Pocket: the ‘always on’ wellbeing and performance app you can take wherever you go
next post
4 ways to create a tranquil, tech-free retreat at home

You may also like

Open University to focus on societal challenges that...

June 23, 2022

Aramco and Cognite join forces in new data...

June 22, 2022

Sponsors Announced for Biggest Ever Summer School for...

June 20, 2022
Editorial & Advertiser disclosureEditorial & Advertiser disclosureOur website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.
gawdo.com
https://www.gawdo.com
  • About us
  • Advertising & Terms of Use
  • Contact Us
  • Privacy Policy

@2021 - All Right Reserved.


Back To Top
Startup Observer.com
  • Home
  • Industries
  • Innovation
  • outsourcing
  • Business
  • Finance
  • Headlines
  • Opinion
  • News
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT