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Business Ideas for 2023

by Jessica Weisman-Pitts
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By Jane de Vos, Strategy & Operations Consultant, Latchgate

The last few years have been a bit crazy for everyone but one thing that I have noticed that it is no longer ‘weird’ to say is that I work from home and use Zoom more often than my toothbrush!

Here is how my successful business started and why it could work for you in 2023 based on my continued work with many business owners as their operations consultant.

What could I do to earn money?

I had a corporate career after University and made it to senior management in the utility sector very quickly, something that I am still very proud of to this day. I left once I wanted to start a family so I had to quickly decide what I could do to earn some money while pregnant.

As we all know finding a job when pregnant is not easy, so I decided to set up on own.

To be honest this is something that intrigued me and I was always a great supporter and volunteer for the Young Enterprise Charity where they help High School children run a company for a year… the start of many entrepreneurs. Something I wished would have been possible when I was at school.

Setting up on Your Own

I literally googled jobs to do from and found references to Virtual assistants and this seems very popular in America at the time. So, I started up as a Virtual Assistant literally from my living room as I loved to organise people and businesses. I had my old laptop and got insurance sorted and some contract templates. I was recommended to a couple of businesses and within 2 weeks of starting out I had 4 clients. These were all remote and I was their first hire.

I used to help with diary management, events, client onboarding, preparing reports and presentations. This work could be done from anywhere so I could literally have my babies and still earn some money.

Given my background in project and change management in the corporate world, I very quickly moved into Operations Management and Consulting with my clients and then got more clients for that type of work as I love sorting out the bigger issues for business owners.

Over the last 5 years I have completed Certifications in Online Business Management and Director of Operations because I wanted to feel I had the right qualifications for the online world coming from corporate, but to be honest I was already doing the work and the clients were happy, so it was more of a pat on the back for me that I got yet another certification and it gave me a confidence boost.

The Missing Business Ingredient

I have met many business owners over the last 7 years and the things they have in common is their amazing creative ideas and the want to come up with remarkable products and services for people.

But what they often are missing is that ‘admin focus’ that every business needs to grow and scale. Many people don’t like or enjoy the admin side of things – you have to be a particular person to get excited about spreadsheets and processes.

Then there are some people, like me, that love that and are just naturally organised and want to systemize every process and make it efficient. What I have realised by starting my own business that if you love what you do the ‘day job’ is not boring and I love helping business owners.

I have developed the Operational Tipping Point® framework. From working with business owners through strategy sessions and consulting retainers, I see businesses stepping through this framework and at each stage they need to put the right processes, systems and people in place in order to reach the next stage.

If you would have asked me when I left corporate if I would be running a successful 6 figure company from the comfort of my home, I would have laughed to be honest.

If you have a love of admin and management and fed up with not calling the shots, I strongly recommend looking into setting up as a Virtual Assistant or Online Business Manager. You will be in demand as the first role that many businesses want and need to outsource is the admin. Tasks like this:

  1. Diary and email management
  2. Meeting and events planning and set up
  3. The creation of presentations and reports
  4. Writing, testing, and updating Standard operating procedures
  5. Putting in place systems to automate parts of their key processes

I now often work with CEOs helping them hire the right people for their teams, and once they get the knack for delegating out work, they are astounded by the amount of time they save and at the same time and reduce their overwhelm – and they are giving another person the opportunity to make their business a success. Will 2023 be your year to start something new?

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