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Home Technology GlamAi Unveils Revolutionary Virtual Try-On Technology for Fashion Retailers
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GlamAi Unveils Revolutionary Virtual Try-On Technology for Fashion Retailers

by Jessica Weisman-Pitts
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At the forefront of fashion tech innovation, GlamAi has introduced its cutting-edge Virtual Try-On technology, reshaping how customers shop online. Unveiled at Paris Retail Week 2024, this AI-powered digital fitting room solution is set to revolutionize the eCommerce landscape, offering fashion retailers an immersive way to engage with customers.

In an era where convenience and personalization are key, GlamAi Virtual Try-On brings a tangible in-store experience to the digital world. Shoppers can now upload photos or use their mobile cameras to instantly visualize how they would look in different outfits directly from a retailer’s website or app. This feature addresses a critical pain point in online shopping—uncertainty about fit and appearance—by offering AI-generated photos and videos that provide a lifelike representation of the customer in their chosen garments.

As Pavel Shaburov, Founder and CEO of GlamAi, notes, “Cart abandonment is a persistent problem for online retailers, with 70% of shopping carts being abandoned due to consumer doubt about how items will look on them. This is resulting in $2-$4 trillion in annual losses for retailers. Our Virtual Try-On solution eliminates this hesitation, ultimately driving higher conversion rates and reducing costly returns.”

As Forbes author Kui Kamau wrote, GlamAi is “making the virtual shopping experience as similar as possible to real life shopping.”

For fashion retailers, this technology offers a treasure trove of benefits, from increased sales and reduced returns to greater customer engagement. The AI-driven platform creates a hyper-personalized catalog for each user, boosting both sales and customer satisfaction. Moreover, the seamless integration of this solution into retailers’ existing architectures ensures a flawless experience for users of all sizes, body types, and skin tones.

GlamAi’s Virtual Try-On technology stands out not only for its precision in replicating intricate clothing details — such as logos, textures, and patterns — but also for its speed. The proprietary technology, which is patent-pending, generates virtual outfits up to four times faster than other solutions in the market. This speed and accuracy make the platform highly appealing for high-traffic applications, as demonstrated by its success in handling over 180,000 active monthly users.

As AI continues to transform the fashion industry, GlamAi is positioning itself as a leader in bridging the gap between online and offline shopping experiences. The integration of AI and fashion is inevitable, with early adopters standing to gain a significant competitive edge. GlamAi’s innovative solution not only delivers a delightful shopping experience but also ensures retailers can meet the evolving expectations of today’s consumers.

With the global fashion industry increasingly embracing AI-powered experiences, GlamAi is helping shape the future of online retail, making shopping more personalized, interactive, and enjoyable.

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