The reality of today’s tech industry is hard to ignore—underrepresented communities still face major hurdles to success. From lack of access to education and exclusion from opportunities in tech, many talented individuals are overlooked simply because they don’t fit the traditional mold. Michael A, founder of Rita Group, is hellbent on changing that.
A proud Brooklyn native and son of Mexican immigrants, Michael A has spent his career fighting for a more inclusive tech world. Through his forward-looking work with Rita Group, he uses AI and community-driven initiatives to create infrastructure for the next generation of technologists and creatives.
Michael A’s Journey: From Brooklyn to the Tech Industry
Raised in Brooklyn by Mexican immigrant parents, Michael A witnessed firsthand the challenges his family faced. “I grew up watching my dad work three jobs just so my family and I could have the essentials,” he recalls. The experience shaped his mindset and fueled his ambition.
After teaching himself web development in high school, Michael A transitioned from coding to design and product strategy. “When you focus on products, you contribute to the game. When you focus on infrastructure, you change the game,” he says.
This belief formed the foundation for his next move: Rita Group, a company dedicated to building tech and education solutions that empower underrepresented voices.
The Inspiration Behind Rita Group: A Tech Ecosystem for the Future
Rita Group isn’t just a company but a movement with a purpose. Its mission is about creating a lasting, sustainable future where technology is driven by diverse, inclusive communities. Michael A envisioned a world where people from all backgrounds had the opportunity to make tech accessible, equitable, and empowering.
“Rita is creating infrastructure for the next generation of hustlers. By us, for us,” he says, emphasizing the importance of giving underrepresented communities the tools to thrive.
This vision has now extended far beyond just career development. Rita Group aims to help individuals achieve generational wealth for the first time.
Central to Rita Group’s mission has always been the future of education technology (EdTech). Michael A sees it as the key to unlocking new opportunities and breaking down traditional barriers. The company’s initiatives are crafted to empower the next generation to lead in the tech world while making sure they have the resources to succeed.
Rita Group’s Ecosystem: Building a Diverse Future
Rita Group’s vision is realized through its three core subsidiaries: Rita Lab, Rita ABC, and Rita XYZ, each serving a unique purpose.
Rita Lab provides mentorship, events, and educational resources, creating a community-driven space for underrepresented voices in tech and design.
Rita ABC is an AI-powered career tracker that offers personalized support and resources to future technologists and creatives as they navigate their career journeys.
Rita XYZ connects small business owners with diverse technologists to drive mission-driven projects and foster economic growth.
Michael A explains how these initiatives empower individuals to thrive: “We want to help demystify the tech space and provide hyper-personalized support to ensure that people in our communities can find fulfilling careers.”
Shaping the Future: DEI, AI, and the Role of Tech in Career Transformation
Michael A is a strong advocate for diversity, equity, and inclusion (DEI). He believes a diverse workforce is crucial for innovation and success: “The future of tech is not big tech; the future of tech is new, alternative, and niche tech.” This belief fuels his push for inclusive practices and diverse tech ecosystems.
Rita Group’s approach to AI is another game-changer. Michael A doesn’t view AI as a fix-all solution. Instead, he sees it as a tool to help solve real-world problems in education and career-building. “AI isn’t a solution to all problems, but it is a tool that can help solve problems,” he explains. His vision is to create tech that serves people—particularly those from marginalized communities.
Reclaiming the Hustle: A Cultural Asset for Communities of Color
The concept of hustle is deeply ingrained in many overlooked communities. Michael A is intent on redefining it: “The hustle is special because it’s one of the few tools our people have had to help them get by and get ahead.”
He’s determined to shift the narrative around hustle culture. It’s not about burning out—it’s about leveling up and creating opportunities for future generations. By changing the perception of hustle, Michael A is empowering communities of color to achieve lasting success.
The #builtformondai Campaign: Changing How People View Mondays
Rita Group’s #builtformondai campaign is all about flipping the script on that most dreaded of days: Monday. Michael A wants to make the first day of the workweek synonymous with growth and progress. “If you’re about the hustle, you hustle on Monday. Monday can be a great day,” he insists.
Michael A practices what he preaches. Each Monday, Rita Group launches a new tech product. The goal is to spark inspiration and inventiveness for the week ahead.
A Bold, Inclusive Vision for the Future
Michael A’s journey proves the power of creativity, community, and perseverance. Through Rita Group, he is creating a space where underrepresented communities can thrive. “We can’t wait for the tech industry to improve. We need to invent the tech landscape we demand,” he concludes.
Not content to merely wait for that change, Michael A is leading the charge and forging a path where opportunity is accessible to all, regardless of background or circumstance.
