The Sample Room (TSR) is a new ecommerce platform that helps independent designers take steps to become more sustainable by selling their excess stock at ‘sample sale prices’ to their exclusive online community.
Redefining the traditional sample sale, The Sample Room is a members only online boutique, showcasing independent designers’ working towards a zero waste future.
TSR sells women and childrenswear, homeware and more, giving access to one-off and forgotten pieces from hand-picked talented and emerging brands.
“We have millions of dollars worth of merchandise and it’s just sat here in our warehouse and now we’ve got to get rid of it”
Amy Smilovic, CD TIBI (For the Financial Times, August 2020)
“2021 excess inventory is double the usual. S/S 2020 collections languishing in warehouses in Europe are worth as much as 60 billion euros.” McKinsey https://www.mckinsey.com/industries/retail/our-insights/fashions-digital-transformation-now-or never
Founded by Tessa Holladay and Daisy Fellowes, both brand owners themselves, as a solution to their archived stock and the monumental amount of waste within the fashion industry.
Unlike other sale sites, TSR is unique in its positioning, shunning mainstream superbrands for under-the-radar independent brands with a cult following. TSR have also adopted an exclusive membership model to ensure the reputation of each brand is protected.
“With the uncertainty of Covid-19 many brands have had wholesalers cancel huge orders leaving them with lots of excess stock. TSR provides a platform for these brands to recoup the cost of their previous collections and reinvest this back into their business” Sophia Topley Director at The Sample Room
In addition to this, The Sample Room also has a section on the site dedicated to pre worn items, contributing to a more circular fashion industry.
“We’re delighted that people seem to slowly be making more environmentally conscious decisions when it comes to fashion and we’re super excited to be part of the movement!” Tessa Holladay, Founder & Director at The Sample Room
The Sample Room is open for shopping and accepting new members: www.thesampleroom.store