Jess Norton
The wellness startup industry is experiencing an unprecedented surge, fueled by a growing global awareness of health, well-being, and the importance of a balanced lifestyle. This trend is being driven by an increasing demand for innovative solutions that address both physical and mental health in a holistic manner. As more people seek to prioritize their well-being, the market for wellness startups has expanded, presenting a significant opportunity for entrepreneurs and investors alike.
Meet Jess Norton, the creative strategist and brand expert behind the inception and realization of REKOOP, Singapore’s premier destination for luxury wellness, recently coined ‘Asia’s First Social Wellness Club’.
With over 15 years of experience in creating and managing brands in the startup space, Jess Norton brings a wealth of expertise in brand strategy and full-circle marketing to the table. Her keen understanding of consumer behavior and her knack for crafting compelling brand narratives have been instrumental in shaping the identity of REKOOP.
Jess’ illustrious career spans strategy work for both established global brands and bootstrapped startups, showcasing her versatility and adaptability across diverse business landscapes. Her tenacious and passionate attitude infuses every project she undertakes, driving her to push the boundaries of marketing and creativity. Whether crafting strategies for established giants or pioneering initiatives for startups, Jess consistently delivers innovative solutions that captivate audiences and drive results.
REKOOP was the perfect project for Jess to support, given her extensive experience working with health, wellness, and tech brands. Her background in crafting compelling brand identities and marketing strategies for similar industries equipped her with the expertise needed to elevate REKOOP’s positioning in the market. 
Jess’s creative prowess in crafting unique brand identities is complemented by her strategic acumen in bringing concepts to life. The result? A wellness sanctuary that transcends the ordinary, with every touchpoint exuding a sense of unparalleled luxury and sophistication.
“Great brands are built on the balance between data-driven insights and a deep understanding of human emotion. At REKOOP, we’re not just selling a service; we’re curating a lifestyle that resonates with the modern, health-conscious individual” says Jess.
From the initial conceptualization to the final unveiling, Jess has been instrumental in shaping REKOOP into the epitome of wellness excellence. REKOOP stands as a global beacon of excellence, attracting discerning visitors worldwide with its advanced wellness technologies and practices. Rooted in the booming trend of self-care, REKOOP offers an immersive sanctuary where guests can rejuvenate mind, body, and spirit.
“Branding is the art of making people feel at home, even when they’re experiencing something entirely new. Every touchpoint with REKOOP is designed to whisper, ‘You’re in the right place” states Jess.
From Eastern philosophies to cutting-edge treatments like oxygen therapy and red light therapy, REKOOP’s curated services promote holistic wellness. More than just a wellness venue, REKOOP offers a luxurious escape, meticulously designed to enhance the guest experience with specially crafted ambiance and amenities.
“In the fast-paced world of wellness, it’s not just about keeping up—it’s about setting the pace. We didn’t just build a brand; we built a community that thrives on connection and well-being.” Proclaims Jess.
REKOOP addresses the evolving health and wellness needs of people by seamlessly integrating advanced technology with time-honored wellness practices. By offering a diverse range of treatments, from cryotherapy to oxygen hydroxy therapy, REKOOP provides targeted solutions for physical and mental rejuvenation.
The club’s personalized approach, guided by a dedicated wellness concierge, ensures that every member receives a tailored experience designed to restore balance, boost energy, and support overall well-being. In a fast-paced world, REKOOP serves as a vital sanctuary for those seeking to reclaim their health and optimize their lifestyle.
REKOOP is open and accepting membership applications at 18 Robinson Rd, #04-01, Singapore.
https://www.instagram.com/rekoop.asia/
