Startup Observer.com
  • Home
  • Industries
  • Innovation
  • outsourcing
  • Business
  • Finance
  • Headlines
  • Opinion
  • News
Home Business Do small businesses need branding?
Business

Do small businesses need branding?

by maria July 23, 2021
July 23, 2021
gawdo

By: Karen Selby, Project Leader, Brand & Visual Identity Development, Forty49 Ltd

If you’re a small business, you might feel that branding is something that bigger companies do. The temptation is to focus on marketing tactics that are short term and for immediate results. But if I said that branding for small businesses is not just about designing a logo, but is about creating your reputation, you might feel differently.

For small and new businesses, it’s important to attract and then retain customers, and that’s where branding comes in. The initial impression we have with a brand tell us that this company/widget/service is right for me. Some of the thoughts we don’t even know we have when we first meet a brand can form a lasting impression.

Karen Selby

‘I like the way they look. I like how they interact/transact with me; I love that they make me feel so comfortable, I like their style, I can trust them, I’ve seen them before somewhere, my brother/sister/friend knows them, they look professional.’

We all have a brand but are you in control?

We conduct our business and interact with customers in a certain way and instinctively form an impression, but if you take a little more control, you’ll gain more value.

Establishing your brand gives you a very clear purpose and helps you define what makes you different, what you stand for. It gives you a competitive positioning and ensures that you check to see if your business is in line with that positioning.

Once you have established that, communicate to prospects and customers clearly and consistently wherever they might come into contact with you. It could be through the visual side of your branding, your place of work, your colleagues, your literature, and advertising, online, LinkedIn, your blog, over the counter or on the phone depending on what type of business you run.

What’s the value?

In terms of ROI, branding for small businesses does not have to be expensive; it all depends on how much you put into it. The real cost of establishing and nurturing a brand is passion, time and thought, and as the cornerstone of your marketing it will give a value that far outweighs any cost in the long run and make a difference to your bottom line. It gives you:

ORIGINALITY – Brand establishes what you stand for and why you are the best choice in a saturated or parity market.

YOU CAN CHARGE WHAT YOU’RE WORTH – It’s hard getting your first customers but when you have established a solid image that is recognisable and gives the right impression, you can charge accordingly.

TRUST & LOYALTY – when we don’t know a small business, we look for information or a positive experience to guide our decision. A branded, repeatable experience keeps customers returning, and internally it gives suppliers and staff that something to believe in and engenders loyalty.

CONSISTENCY – A similar experience with your brand, whether through social media, in a brochure or how it looks at your premises confirms your brand values and engenders further trust in you. For the business owner it is the reference by which you can measure how your brand is seen in each situation.

MEMORABLE – brands can visually or literally engender powerful emotion, making them more memorable. People don’t always remember a name, but they’ll always remember how they felt.

IT’S SHARED – Trusted, consistent brands are more likely to be shared via word-of-mouth, social media or a link on an email.

VALUE GROWS – the more your brand awareness grows, the more your customer base will grow as will your income. But brands need a little TLC every now and again to keep the alignment between what you communicate and what your business objectives are.

If you are thinking about branding your business or need help to take more control over your branding let us know. www.forty49.co.uk or call 01283 533196

www.gawdo.com
Share on FacebookShare on TwitterShare on Linkedin
0 FacebookTwitterPinterestEmail
previous post
How to find and recruit content creators that align with your brand, organically
next post
UK growth slows sharply in July as COVID ‘pingdemic’ hits

You may also like

How can retailers launch an effective marketplace platform?

June 24, 2022

Check Point Software Opens New London City Office...

June 24, 2022

Centrica Modernizes Applications with VMware Tanzu® Observability™ by...

June 23, 2022
Editorial & Advertiser disclosureEditorial & Advertiser disclosureOur website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.
gawdo.com
https://www.gawdo.com
  • About us
  • Advertising & Terms of Use
  • Contact Us
  • Privacy Policy

@2021 - All Right Reserved.


Back To Top
Startup Observer.com
  • Home
  • Industries
  • Innovation
  • outsourcing
  • Business
  • Finance
  • Headlines
  • Opinion
  • News
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT