Endurance Zone and HealthKey Join Forces to transform access to Health & Wellness for millions of people

13th February 2025 – Endurance Zone, a global leader in rewards and engagement solutions, has announced a new partnership with HealthKey, bringing a range of health services directly into its platform. This collaboration gives members free or discounted access to more than 200 valuable health services.  

Members already have access to a host of sports, fitness and lifestyle rewards - offers on brands like Garmin, Adidas and more, but now also benefit from savings on, or even free access to, private GP appointments, cancer screenings, physiotherapy, blood tests, nutrition advice, mental health support, and more – all within one platform.

Endurance Zone’s platform benefits millions of users across a wide range of organisations, with a focus on the sports and fitness industry, supporting gyms, sports organisations, and lifestyle brands in driving their commercial goals.

While the platform has traditionally focused on fitness and lifestyle benefits, this partnership with HealthKey marks a significant expansion into the healthcare space, creating a more well-rounded wellness solution. Beyond convenience, this partnership provides access to health services that may normally be out of reach in daily life. By including these benefits within a gym membership or loyalty program, organisations can offer members services that would typically be expensive or difficult to access, adding significant value to their membership.

The integration aims to simplify access to valuable healthcare services by placing everything within the Endurance Zone platform. HealthKey, which operates on a global scale, complements Endurance Zone’s existing client base, making high-quality health and wellness services more accessible to members worldwide.

"Partnering with HealthKey allows us to enhance our platform by making essential health services more accessible," said David Birch, CEO of Endurance Zone. "It’s about providing real value to members by making it easier for them to prioritise their health and well-being."

David Joerring, CEO of HealthKey, added: "Working with Endurance Zone is a great opportunity to bring our health solutions to a wider audience. Our goal has always been to make private healthcare simple and accessible, and this partnership helps us do exactly that."

A key advantage of this partnership is the streamlined user experience. Endurance Zone already integrates directly into its clients' user journeys, and the addition of HealthKey means members won’t need to navigate multiple platforms or manage separate logins. With single sign-on functionality, all health and wellness benefits are housed in one place, making them easy to find and use.

This partnership is expected to appeal not only to gyms and sports organisations but also to companies outside of the fitness sector that want to provide combined engagement and rewards with meaningful health benefits to their members or customers.

About Endurance Zone 

Endurance Zone are a global provider of reward and engagement solutions, with a speciality in the sports, fitness, and health sectors. Working with brands like Virgin Active and British Cycling, Endurance Zone helps organisations drive engagement, retention and revenue. Visit https://www.endurancezone.com/ for more information.

About HealthKey 

Founded in 2022, HealthKey is a UK healthtech company focused on making healthcare more accessible. Its platform connects users with private GP services,, physiotherapy, and more. Operating globally, HealthKey ensures individuals and organisations worldwide can provide their members with seamless health and wellness solutions. Learn more at www.healthkey.health.