Workers taking on short term, flexible jobs within the gig economy have become crucial for dynamic industries. Yet all too often key players in the sector have come under fire as the realities of gig work show many people on low pay and lacking basic support or employment benefits. Being paid per gig, instead of a regular wage can leave workers falling under the National Living Wage, whilst those with a self employed status are often left without important worker protections.

Some riders for Deliveroo, one of the biggest players in the gig economy, were found to be making as little as £2 an hour, with one in three riders failing to make minimum wage. (The Bureau of Investigative Journalism) The gig economy has evolved from the image of students needing extra cash to a vital source of flexible income for a range of workers.

This flexibility is crucial for many workers and businesses alike, but there shouldn’t need to be a choice between flexibility and a fair wage.

The pandemic has dealt a crushing blow to many industries, particularly hospitality. However, managing costs by cutting back wages only drives talent away from key roles.

That’s why GIG is leading the way by committing to paying its hospitality workers a minimum of £9.50 an hour – the rate recommended by the Living Wage Foundation. Offering competitive rates not only brings fresh blood to industries such as hospitality, but values the work of casual staff who help keep businesses afloat, particularly in uncertain times.

“The industry can no longer expect to attract a workforce at minimum wage”  says Antony Woodcock, Co-Founder of GIG, “Demand now outstrips supply and so employers have to recognise that they can no longer take advantage of workers, the ball is no longer in their court. Taking this stance is well overdue and I’m incredibly proud that as a business we have decided to do so”

GIG stands out in the gig economy because it offers its users the protections that are so often lacking, as well as providing holiday pay and pensions. The platform connects workers to the businesses that need them, when they need them and works towards developing a well trained, supported and committed workforce for the future. It’s all part of GIG’s commitment to making gig work, work.