With every brand looking to stand out from the crowd, it can be easy for a business to spend countless energy, hours and budget trying to get every marketing strand working in harmony. Yet for many business leaders it can feel like a losing battle, not only costing precious time but money as well.
Here Dom Mernock, a Director at digital agency Engage, shares his secrets for understanding how to market a brand effectively, find the growth sweet spot, and stop splurging on ineffective marketing campaigns.
- Find the weak link: Are you finding it tough out there? Are your advertising campaigns not driving the customers or revenue you’re hoping for? It’s time to cut through the bullshit and find the weak links. Whether it’s ineffective planning, a poorly thought out performance marketing strategy, or concerns around the quality of paid traffic, this can all impact the success of marketing strategies and lead to high costs with poor results.
- A great website is a must: Research shows that performance marketing strategies that drive traffic to poor online experiences never deliver the same value as those layered on top of websites designed with best-in-class solutions. Slow websites that are hard to navigate and confuse or frustrate customers don’t convert well. It’s as simple as that. And every second really does count. The more up-to-date and user-friendly a website is, the more new business leads will be converted.
- Be more David: With Goliaths like Amazon and Facebook investing heavily in increasing market share by keeping customers on their platforms it can be tricky to keep up and stand out. Goliath can be defeated with a faster, well executed strategy. Smaller organisations which invest in effective marketing strategies are often able to deliver far more curated and personal shopping experiences.
- Consider replatforming: Rebuilding a website is a big deal, a big investment and without the right know-how or partner, it can be a big headache too. However, for ambitious, growing brands, every day that replatforming is delayed is a day of missed opportunity which competitors are capitalising on. A replatformed website can reduce maintenance costs, make budgets go further, and ensure security is up to scratch.
Understanding how to deliver an effective marketing strategy can lay the foundations for growth and reduce operational costs. The positive impacts of well-executed marketing and an up-to-date website are wide ranging, and should be considered by any business looking to create efficiencies, reduce overheads, and spend more time on growing a successful business.
For more information on how to market your business successfully, please visit www.engageinteractive.co.uk.