In an attempt to fight global rival Uber through innovation, Bengaluru-based Ola is now entertaining passengers during the ride. Powered by proprietary technologies, the app-based ride hailing company has launched ‘Ola Play’, a connected car platform to transform the in-car experience for users on the go.
Ola has tied up with Qualcomm for the platform’s hardware and partnered with the likes of Apple Music, Sony LIV, Audio Compass and Fynd to build a high quality interactive experience for users. Mahindra and Mahindra, as part of its strategic partnership with Ola, is deeply integrating this technology in its vehicles, enabling both companies to build holistic solutions for the ridesharing world, the company said in a release.
Speaking at the launch, Bhavish Aggarwal, co-founder and CEO, Ola said “I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ridesharing industry. With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions.”
Ola Play transfers the control of the in-car experience to users from the Driver Console, which enables seamless interfacing with the consumer’s device, once a ride begins. Customers can enjoy the Ola Play experience from their own devices or from the large screen devices mounted in-car, along with the car’s surround sound systems.
The intelligent, context aware system uses customer preferences and current ride information like time and destination to offer personalised recommendations during the ride. Ola Play will be made available on Ola Prime in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017.