Pic credit: Yahoo Finance

The Startup Observer keenly observes the startup ecosystem to choose and list one company, person, or an entity to feature in this space every month. That entity should have created a major impact in the industry. And, this month, it’s none other than your online shopping buddy Amazon.

The e-commerce war just seems to have got bigger. Amazon India has infused another Rs 2,900 crore (~ $443 million) into Amazon Seller Services, which runs the Indian marketplace, according to documents filed with the Registrar of Companies (RoC). The latest capital infusion comes soon after the company put Rs 1,620 crore in its marketplace entity, as reported by TOI last month.

Jeff Bezoz, CEO of Amazon, has already increased its capital commitment to $5 billion for India. So far, it has reportedly ploughed over $2 billion in its Indian operations as it tries to penetrate deep into the Indian market and fight its home-grown leader Flipkart.

Amazon’s continuous investment in India is a clear indication of its commitment to this market, considered one of the biggest for the company outside the US. Really interesting times ahead in the Indian e-commerce industry!