Myntra today announced that it has acquired InLogg, a Bengaluru-based technology platform that provides end-to-end logistics solutions for the e-commerce sector. As part of the acquisition, the team at InLogg has been inducted into Myntra, making it an acqui-hire that will further strengthen and expand Myntra’s supply chain capabilities.
This will be Myntra’s fourth tech-led acquisition for Myntra, which will strengthen its supply chain and logistics capabilities. Myntra acqui-hired Cubeit, a Bangalore based tech start-up in 2016. Another Bangalore based mobile App development company called Native5 was acqui-hired in 2015. Fitiquette, a San Francisco based technology solution which is a one of a kind virtual fitting room, was acquired in 2013.
InLogg was founded in 2015 by a team with first hand expertise in fulfillment, technology and business, with an aim to standardise the process of logistics in remote areas and bring in efficiency. To enable reach, the InLogg platform has onboarded local and regional courier players in multiple states across the country. The company stitches composite supply chain using multiple regional logistics players to provide a pan India delivery network. The core management team comprises Preeti Jain, CEO; Rajat Khanduja, CTO; Prateek Gautam, Head of Product & Operations; and Hemant Agrawal, Head of Business Development.
Over 50% of the e-commerce and retail business in India is contributed by tier 2, 3 and 4 cities and towns. With limited logistical capability and reliability in these areas, InLogg devised a solution to bridge the gap with technology. InLogg is uplifting technology sophistication of regional courier companies by providing SaaS for shipment lifecycle management, mobile apps for pickup, delivery, returns, COD reconciliation, reporting and analytics. This helps in standardizing the logistics fulfillment process and providing needed visibility. With this acquisition, Myntra will be able to strengthen its logistics capability with an expanded reach and improved customer experience.
Ananya Tripathi, Chief Strategy and Planning Officer, Myntra, said “Myntra’s vision is to use technology to democratise fashion. With an 80% year on year growth, we are on a strong trajectory to achieve this. The Inlogg acqui-hire with the platform and capabilities will help us scale while delivering great customer experience in Tier 2, 3 and 4 cities. It will allow us to leverage local and regional players to enhance our reach, reduce delivery time and develop a plug and play model which can be scaled in the future.”