Uber and Micromax enter strategic ‘mobility’ partnership

Micromax Informatics, India’s leading mobile brand and ridesharing app Uber today announced an exclusive partnership to create seamless mobility experience for its users. Simplifying mobility options for all Micromax users by providing unique on-device native experience, the partnership will aim to target 100 million Micromax users to ride an Uber through integrated experiences over the next three years.

In an industry first, Micromax recently announced its AROUND initiative which aggregates information from various popular apps across categories including food, travel, shopping, cricket, news and weather and publishes it in a native environment on the device. The platform comes deeply integrated into Micromax devices and is available exclusively for Micromax users on Google Play store as well. Integrating global mobility app like Uber is a natural fit for AROUND given it is a signature use case with more and more people are choosing to get a ride around town at the push of a button.

Partnership with Uber further builds the AROUND experience, and this first-of-its-kind partnership with UBER will help people book an Uber ride on Micromax phones without having to download the app. The user will have both on-device native integration through in-house services including AROUND- and factory loading of the Uber app on Micromax devices. This will be available for all new Micromax users and over time, planned upgrades would be made available to existing users as well.

Commenting on the strategic partnership, Rahul Sharma, co-founder, Micromax Informatics said, “Mobile is increasingly becoming the 24×7 companion for a user and the native experience combined with host of services are driving that trend. In the recent days, Indian economy has witnessed mobile playing a vital role right from digi-payments to travel to music to social engagement. We are committed to bring services and partners that are valued by our consumers and UBER is a testimony to that. This partnership will help UBER unlock growth across the huge user base of Micromax in India and also help our consumers get the best in class experience from the leaders in ride sharing. Our focus, going forward, will be on building native experiences that will bring alive a connected ecosystem”.

With this integration, Micromax users can: link their Uber account to the AROUND platform seamlessly, get ETA and Fare estimates for Uber products, and book a ride on Uber without having to download the app.